1. Quick Information provider-One of the most important advantage is the fast availability of information.The users can quickly get information by searching the internet,about the products that they want to purchase,besides that,they can check the information at anytime.
2.Low investment-It allows the companies to save money, an aspect that is really taken into account by the companies since the online marketing campaigns don’t require a large amount of investment.
3.Holds Attention – When people read the newspaper they may scan over the advertisements but there is no longer to engage their attention.With online marketing you can encourage them to take appropriate action,visit your website and read about your products and services that attracts users.
4.Expanding benefit-Presence on the Internet can help the expansion of the company from a local market to national and international markets at the same time,offering infinite expanding possibilities.
5.Everything Is Measurable – When you place an ad in the newspaper or a magazine, it can be difficult to assess the direct sales impact for your business. With online marketing, everything can be tracked & detailed in graphs that leads and sales conversions. Using a free traffic analysis tool it is easy to calculate your return on investment (ROI).
Thus On the internet everything can be measured easily, Hence it’s easier for the companies to know almost instantly if their campaign is working or not, what company or user/client is interested in their products,from what cities or countries are they.