Indian group buying sites. Here to stay or fading fast?

Indians spent $204m on group buying sites in 2012, a rise of 1.4% on the year prior, leading some industry experts to predict that group buying is here to stay.

According to a new Telsyte study, in Q4 2012 Indians spent more than $130m on group buying sites and the combined revenues of the top five deal sites saw a growth of more than 9% year-on-year.

Were Brandchasers and other Indian deals sites showed the strongest performances, seeing a combined 40% year-on-year rise.

Yet despite this growth, the past twelve months have been somewhat tumultuous for group buying sites around the country, with many laying off jobs and others folding completely.

In fact, between Q4 2011 and Q2 2012 the industry experienced consecutive quarters of decline.

But the industry seems to be clawing its way back and Deepak Sharma, senior research manager at Brandchasers, attributes much of this to increased mobile transactions, new merchants, increased customer satisfaction and growing consumer confidence in the main sites.

While Mr. Sharma believes the industry will remain steady at around $500m this year, he is predictingfurther consolidation of group buying sites in Australia due to changes in market conditions and increased competition.

Deal sites fading fast

The group buying industry only came to in India in 2009, but in the three years since there has been aggressive competition and heavy consolidation.

At its peak there were 80 active group buying sites in Australia, but today estimates this number to be closer to 30 and by the end of the year Mr. Sharma predicts only 15 will remain.

The top eight players make nearly 90% of the revenue. Right now there are 15 that make about $1mil and they’re in a good position to continue. In a year’s time it will just be that 15 most likely.

Currently, the five players in the industry Together these sites generate more than 78% of the market revenue.

According to Mr. Sharma, a large part of the problem is that all the group buying sites offer very similar products and many aren’t prepared to become retail platforms. This opinion is supported by former owner of brandchasers

The hype for competition in such a small market like india has led to an overpopulation of group buying websites, all offering an undifferentiated service. 

The key to succeeding in 2013, Yip believes, is to move from offering deals to offering products, while also investing money into geographies that have previously been untapped by deal sites, like Asia.

The year ahead

Despite many people speculating about whether group buying sites can make it long term, Mr. Sharma is confident the industry can maintain its place within the e-commerce world

Posted BY

Jatin Kumar

Co-Founder

http://www.brandchasers.com

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Social media is an an incredible source of traffic. It is a traffic that you can count on, day after day. However, it also requires lots of constant hard work and usually it can take some time before you can actually see the results.


One of the best things about social media is that you get lots of different results. By following the cited directions in this article, you will not only just increase your traffic, but you will also get more fans and followers, get more social media engagement, build relationships with your audience, you will reach a wider audience and you will be able to establish yourself as an expert in your field.


One of the great things about social media is that you can apply very similar techniques between different social networks. Twitter and Facebook, for example, might not have anything in common except the social aspect, but in the end, posting great, valuable content is one of the best ways of increasing your traffic.

 

Here are some of the ways that you can increase your web traffic:

 

1. Profile 

A complete profile reflects personality which is a must-have. Spend some time to make sure you complete all the relevant categories and fields, and most importantly, that you provide links to all your websites. On Twitter also one must write down their website address in there description so that people can easily see it. On Linked-in there shall be an option to personalize links. It’s very easy to do, and can make a big difference, as seeing “company website” might not entice lots of people to click on it.

 

2. Join Different Social Networks.

Social media traffic is at its best when you use more than one social network. It is best to try out several social networks, in order to figure out which ones brings the most traffic.

3. Post Regularly on social media preferably daily.

Once you start posting on social media, it’s very important to keep it up regularly. You won’t keep getting traffic from social media unless you keep posting and engaging constantly (preferably daily, or at least during weekdays). It also important to be human on social media – don’t just post links all the time, but also images, videos, text only posts and even posts that don’t have anything to do with your business. 

4. Post links to your blog posts

Posting links to valuable resources is one of the top ways of getting traffic from social media.  Whenever you write a new blog post, article or have a new valuable resource on your website, make sure you post it on your social media profiles. However, don’t just post the link and the title of the article/resource – rather, try to write a short introduction that will make people want to click on the link and read more. You could also ask a question within the post, so that you can also attract some more engagement to the post – more engagement often times leads to more traffic!

5. Engage! 

The ‘secret’ to social media success is lots of engagement . By engaging regularly with other people on social networks, you will drive more people to your profile and updates, and therefore ultimately increase

your traffic. It means commenting, Liking, sharing other people’s posts and updates & asking and answering questions

6. Join some of the lesser-known social networks

Facebook, Twitter and the like might be the top social media traffic generators, but sometimes the smaller and niche social networks can also be great sources of traffic. First of all, try to find out if there are any social networks that deal directly with your niche. This is where you can find lots of people that could genuinely be interested in what you have to offer – which results in more traffic.

7. Create and join groups/communities etc.

Groups and communities on social networks can be great sources of traffic. If possible, start by creating your own group and then join other groups that relate to your niche. Make sure you join groups that are active – meaning people are engaging constantly.

You can then post your link updates in these groups, but make sure you also check out the rules and regulations of each group. It’s very important not to focus on sales updates, but rather engage with other group members. This way, you won’t be too sales-y and people will be more inclined to read your updates and eventually click on your links.

8. Post at the right time

The time when you post a new update can have a huge influence on its success. If you post at the right time, more people will see it – and therefore, you will get more traffic generation.Unfortunately, there is no right time there works for everybody across all social networks. And one of the main characteristics of social networks is that they have no geographical barriers, meaning that you can have fans and followers everywhere in the world.

9. Add social sharing buttons to each of your blog posts

By adding social sharing buttons to each of your blog posts, you make it much easier for your readers to share your posts to their own friends and followers. This way, you increase your reach within social media with minimal efforts on your part and more people will be able to see your link and therefore, drive more traffic.

Yashpal Kundlas

Co Founder

Brand Chasers

 www.Brandchasers.com