Foundations of successful internet marketing campaign

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Foundation of Successful Internet Marketing

For Success Internet marketing requires some strategy and a plan. Your Internet Marketing Strategy is your written plan that defines when and how you will use the many available Web-based marketing tools to grow your sales. With a well-prepared strategy and plan, you will have a controlled and manageable implementation of your online marketing initiatives and a path to capitalize on the available tools. If you have low Internet marketing strategy, you will likely waste time and money chasing trends that never really contribute to your sales in a meaningful.

Identify your target audience-

You should look for who is your current and prospective customer.This foundation is very required for building internet marketing stratergies.Need to consider following points:

1.How to approach them -What type of blogs customers look for & sites they like to visit.

2.Need of customers-You can carefully craft your valueable additions and build a site as what customers looking for.

Keywords

It is the most important part of SEO campaign ,it will not only help you know what are the ranking keywords ranking in Search engines but also make it eaier for you to make content efficient.Once you have identified your targeted audiences you will be able to understand how to target audiences that searching your products and services,then you will able to know in which keywords is to focus.Thats why keywords analysis is required before implementing internet marketing stratergies.

Togetherness of marketing team

Team building is desired to make internet marketing stratergies on top and spread of information of their products and services.To do so they shoud possess knowlegde of marketing,work hard willingness,team buildership.You can hire internet marketing team from local area and also can hire professional marketing team.

Well crafted web site-If you have no effective stratergies the customers will repel of your services and products instead of attracting them towards your services.So one should posses high quality effective stratergies to overcome these difficulties.

Above given pionts suggests more strong you will build your internet marketing foundation it will be rise your business and more profitable to your services that you can not imagine.

Business analyst

Anuj Thakur

Brandchasers team

http://www.brandchasers.comlogo

 

   

 

Brandchasers Best online deal sites

Brandchasers provide natural promotional mechanism as people love getting discounts and when they see good saving offer they want to share this oppurtunity with their friends.Brandchasers have relatively low entry barrier and provide many ways to minimise initial investments simply good starting point for starting new businesses.

Advantages of brandchasers in deal sites

1. Wide business opportunities

Brandchasers offer is a huge business space where small local websites can peacefully exists.

2.Brandchasers is a powerful marketing tool that can’t be ignored by businesses

Brandchasers is a effective marketing channel,With strategic pricing and good execution brandchasers represents very attractive marketing option for businesses that can’t be ignored but always demandful.

3.Brandchasers are dynamic and fast growing businesses

Limited time discount offers & encouragement to users to share deals ,brandchasers can grow much more fasters than other businesses.

4.Wide choice of e-commerce software solutions

A great selection of software applications and templates for buliding brandchasers make this business avalible to people without programming knowledge.

5.Brandchasers creates lot space for creativity

The more creativity you put into your deals the more likely best results you will found.By offering truly incredible deals you can distinguish your business from competitors and impressing your customers quickly.

6.Brandchasers provides positive experience for involved parties

A well planned deal promotion is beneficial for all the involved sides.Consumers products with deep discounts and save lots of money.

Business analyst

Anuj Thakur

Brandchasers team

http://www.brandchasers.comlogo

 

Difference between SEO and Internet marketing

SEO and Internet Marketing are as different as apples and oranges. However, these two platforms work together for the greater benefit of growing an online business. Although some people use these two terms interchangeably, each platform serves its own special purpose. hence, it’s important to understand that if a business focuses more on one platform than the other, then it doesn’t benefit the company’s success or its Internet campaign.

Search Engine Optimization (SEO)

SEO is the more technical half of the two platforms, but its main purpose is to bring the company’s website to the front page, and preferably the first link, in the search engines. Page Rank depends on SEO; therefore, the company must focus on articles with relative content and proper keyword density.

Another SEO factor is the Social Signal, which is also important since it puts the user in charge of Page Rank. Each time a user “Likes” or “Tweets” a specific article or blog, it affects page ranking. The older method of backlinking still works to build a network back to the company’s original website or blog. Frequent blogging with quality content also affects Page Rank, and it also builds a productive online presence for interested readers.

Internet Marketing

While SEO is the technical side filled with keywords, links and page content, Internet Marketing is the more human aspect of the two platforms. In fact, Internet Marketing plays a huge role in a company’s success since it focuses primarily on interaction with people through article marketing, video marketing and social media. In fact, never before has social media played such a significant role in a company’s success as it does now. Through websites, such as Facebook and Google +, a company can freely extend its reach and market its product in a matter of seconds.

In addition, providing quality content through online forums is another successful Internet Marketing strategy since it extends the company’s brand to all the readers of the website. Other strategies, such as sending sales copies via email, work just as well to reach new and existing customers. The “call-to-action” makes people want to read a website, click a link or buy almost anything the company offers for sale.

In order to succeed in an online campaign, the business should put half of its focus on SEO and the other half on Internet Marketing. With a complete understanding of these two platforms, the company can take advantage of the numerous marketing strategies available and expand its online presence.

Business analyst

Anuj Thakur

Brandchasers team

http://www.brandchasers.comlogo

Advantages of SEO

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Advantages of SEO (Search Engine Optimization)
Search Engine Optimization is a way to gather top spot by organic means in the search engine results. There are a many benefits for the Search Engine Optimization.

1) Free Targeted Traffic:
The primary advantage of SEO over any other type of internet marketing is found in the long-term aspects. Once your site is ranked in the top 10 for your keyword phrase, you should be able to keep it there with a minimum of fuss. This means that you will receive free traffic from prospects 24 hours a day, seven days a week, 52 weeks a year for as long as you keep your site up.

2) Excellent ROI:
Return on investment is one of the major advantages of SEO over paid advertising. Your site will take some time to get ranked for your keyword, and once ranked, the ROI becomes great as you get a lot of free traffic for your website.

3) Cost Effectiveness:
SEO is one of the most cost-effective ways of marketing. If the site is properly designed and optimized then it has a longer standings s compared to the Pay Per Click Advertising.

4) Increased Brand Visibility:
SEO leads to the increased brand visibility for your site. Your business will start showing for your business related keywords, and more and more visitors will be there to look for the services you are providing via your website.

5) Higher Sales:
Increased visibility, cost effectiveness and accessibility leads to the higher sales.

6) Better Usability:
The site is easily available to the large portion of the online users. A better optimized and designed website always attracts lot of visitors and of those visitors a lot of potential customers.

7) Cross-Browser Compatibility:
The optimized website is browser compatible and have the same design and structure in different browsers.
These advantages results as growth in sales as well as increasing your business, credibility and referral businesses online.

Business analyst

Anuj Thakur

Brandchasers team

http://www.brandchasers.comlogo

Advantages of Competitive Analysis in Strategic Planning

Strategic planners consider external factors, such as competitive environment, in addition to internal factors when crafting strategic plans.It involves taking stock of the number and nature of competitors presenting a direct or indirect threat to a business. Competitive analysis can provide aspiring entrepreneurs with a clearer understanding of the marketplace conditions in an industry they are considering breaking into, or help established businesses refine their strategic directions. Understanding the advantages of competitive analysis in strategic planning can take your strategic plans to the next level.

Market Gaps

Competitive analysis allows strategic planners to develop matrixes for spotting unserved or underserved gaps in the market. A competitor map is a strategic planning tool that lays out competitors in terms of their unique service models — identifying where they fit on a matrix with extremes ranging from high price to low price, high quality to low quality and high customization to low customization. A competitor map may reveal, for example, that most competitors in the local area charge premium prices for higher quality products, while the bargain segment of the market remains underserved.

Geographic competitor maps can be helpful when looking for market gaps for businesses like retail stores or other brick-and-mortar establishments. A geographic map of restaurant competitors,.

Product Development

Direct competitors in rapidly developing industries, especially technology, engage in a continual race to develop new blockbuster products. In these highly competitive industries, companies can gain a tremendous advantage by learning what their competitors are developing or improving for future product releases. Knowing the directions competitors plan to take for their product lines can help a company develop products that trump competitors in terms of price, functionality or quality. Be careful not to cross legal boundaries into the world of industrial espionage; there are legal and safe ways to stay alerted to competitors’ new product developments without prying into private information.

Market Trends

Competitive analysis can reveal broad trends in the marketplace, again providing the advantage of being able to spot opportunities for differentiating your products and services. Sometimes going against the grain in an industry can attract a small but highly loyal counter-culture market segment. A small record label, for example, may discover that every single one of its competitors has switched to exclusively releasing music digitally and on CDs, which could open up a small unserved market for vinyl LPs.

Marketing

Marketers in the 21st century focus on selling “benefits and value” rather than “products and services.” Because of this, staying on top of competitors’ marketing strategies can provide the same advantages as analyzing their product development initiatives. What consumers think they are buying can be more important than what they are actually buying, and it is advantageous to know what consumers think about your competitors’ brands.

Consider the case of a software developer. A software developer may know what products his competitors are selling, but it would be useful for him to know that one competitor is marketing products touted as the “easiest to use” in the market. The developer could counter this marketing tactic by revamping his own software’s user interfaces and giving out free trials to prove his products are actually more user-friendly.

Business analyst

Anuj Thakur

Brandchasers team

http://www.brandchasers.comlogo

8 Tools to Research Your Competition

Gathering competitive intelligence is an often overlooked strategy for ecommerce merchants
Sometimes the best way to take your ecommerce store to the next level is by gaining a deep understanding of how your competitors operate. If you don’t know what your competitors are doing, it’s difficult to make intelligent decisions that will keep your current customers, and entice new ones. This guide will show you how to identify your top 5 competitors and show you 8 tools that will help you gather in-depth information on your competitors strengths and weaknesses.

Identify Your Top 5 Competitors
You’ll want to see which competitors rank the highest in Google for keywords specific to your industry. Make a list of the top keywords that bring you traffic, and enter them into Google. If you don’t have an ecommerce store yet and are doing pre-launch research, simply search for relevant keywords. Make sure you’re browsing incognito and you’re in the appropriate regional zone. Make note of who is ranking on the first page.

List the Good, Bad, & Ugly
Now that you know who you’re up against, start browsing through your competitor’s online stores. Get a good feel for their site, and make a list of all the things you like, and all the things you don’t like. Ask yourself these questions: 

¦How do they emphasis their value proposition?
¦What are their prices like compared to yours?
¦What is their product photography like, and how are their product descriptions?
¦What are their shipping options and prices like?
¦Where are their call to actions, and how obvious are they?
¦Are they trying to build an email list?
¦Is their site optimized for mobile?
¦What is their social media presence like; which platforms do they use; how often do they interact with customers, and how do they speak with their customers?

Business analyst

Anuj Thakur

Brandchasers team

http://www.brandchasers.comlogo

Five Powerful Ways to Boost Website Traffic

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 Create a Business Blog

yes, blogs are a commitment and take some time.  But the benefits are well worth it!  Blogs generate traffic, especially if the blog is housed at the same domain as your website.  Blogs are perfect to share on your social media pages which draw in additional visitors to your business website

Accumulate Backlinks
In order to increase your website traffic, it’s important to accumulate some backlinks.Reach out to local business directories such as Chamber of Commerce.com,Bing or Yellow Pages.com and get your business listed.Also advertise via local newspaper websites, the Better Business Bureau or any websites specific to your industry.Links from local business directories add authority and search engine clout to your website, increasing traffic in the meantime.

Do Keyword Research

Basic keyword research can work wonders.  Use a free tool like the Google AdWords Keyword Tool.  Search keywords related to your industry, but ensure the keywords you listed aren’t too competitive.  Once you’ve decided upon your keywords, incorporate them into your online content in a way that’s natural and organic, not forced.

Utilize Social Media and Share, Share, Share
On every page of your website, add social share buttons.  Social networking buttons empower your website visitors to help you when it comes to spreading the word about your business.  The benefits of social sharing are endless: it builds social media buzz around your brand and also can help your website rank higher in Google.  When users share anything from your website, your visibility in the search engines improves.

Send Out a Press Release
A press release can be a small businesses secret weapon. Use them to announce any achievements or developments within your company.  An online press release syndicate is the perfect place to share a record-breaking sales month, announce the release of a new product or introduce a new hire.  It’s a bit of a time investment and isn’t free, but it’s the perfect way to draw positive attention to your website and business.

When it boils down to it, anything you can do to increase your website traffic is worth it and advantageous on some level.  The strategies above are both easy and effective at the same time.  Remember, it takes some time to increase your visibility and website traffic but be persistent and your efforts will not go unnoticed.

Business analyst

Anuj Thakur

Brandchasers team

http://www.brandchasers.comlogo