Five Powerful Ways to Boost Website Traffic

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 Create a Business Blog

yes, blogs are a commitment and take some time.  But the benefits are well worth it!  Blogs generate traffic, especially if the blog is housed at the same domain as your website.  Blogs are perfect to share on your social media pages which draw in additional visitors to your business website

Accumulate Backlinks
In order to increase your website traffic, it’s important to accumulate some backlinks.Reach out to local business directories such as Chamber of Commerce.com,Bing or Yellow Pages.com and get your business listed.Also advertise via local newspaper websites, the Better Business Bureau or any websites specific to your industry.Links from local business directories add authority and search engine clout to your website, increasing traffic in the meantime.

Do Keyword Research

Basic keyword research can work wonders.  Use a free tool like the Google AdWords Keyword Tool.  Search keywords related to your industry, but ensure the keywords you listed aren’t too competitive.  Once you’ve decided upon your keywords, incorporate them into your online content in a way that’s natural and organic, not forced.

Utilize Social Media and Share, Share, Share
On every page of your website, add social share buttons.  Social networking buttons empower your website visitors to help you when it comes to spreading the word about your business.  The benefits of social sharing are endless: it builds social media buzz around your brand and also can help your website rank higher in Google.  When users share anything from your website, your visibility in the search engines improves.

Send Out a Press Release
A press release can be a small businesses secret weapon. Use them to announce any achievements or developments within your company.  An online press release syndicate is the perfect place to share a record-breaking sales month, announce the release of a new product or introduce a new hire.  It’s a bit of a time investment and isn’t free, but it’s the perfect way to draw positive attention to your website and business.

When it boils down to it, anything you can do to increase your website traffic is worth it and advantageous on some level.  The strategies above are both easy and effective at the same time.  Remember, it takes some time to increase your visibility and website traffic but be persistent and your efforts will not go unnoticed.

Business analyst

Anuj Thakur

Brandchasers team

http://www.brandchasers.comlogo

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Blogging Your Way to Increased Site Traffic

The Blog as “Traffic Bait
A blog (short for web-log) is a personal online journal. Frequently updated, blogs are usually posted to a single page in reverse-chronological order, in order to create an on going “autobiography” of the site, or the site host. Blogs can be devoted to anything under the sun and can serve as an important engine for bringing in more web traffic.

If you add a blog to your site, and feed it regularly with new postings, you’ll instantly make your site more interesting, and give your first-time visitors a reason to come back for more.

When you blog,you can and should include a mechanism for comments.This builds community, increases your visitors sense of loyalty, and makes the “conversation” more interesting for everyone.What’s more, the comments can give you important feedback about your site or the goods and services your site sells.This can be parleyed into a stronger presentation that will appeal to more people,drive additional traffic to your site,and ultimately increase sales.

The Great Blog-Link Conspiracy
Publishers of blogs will frequently approach other bloggers with the following proposal: “If you link to me, I’ll link to you.”

Of course, getting links to your site posted around the Web is a positive thing. But there’s more. You can generate more traffic by seeking out blogs that discuss topics related to your own area of expertise. Join the discussion. Comment frequently. Do your level best to be helpful.And by all means,be sure that every time that you comment, you include your name,contact information,and direct link back to your site.

Conduit Add “Draw” to Your Blogging Efforts
Conduit toolbars can increase the effectiveness of blogging as an engine for increased web traffic. Every time you add a new blog post, you can alert your toolbar subscribers with a “teaser” that appears in the toolbar as a link or widget, and encourages them to click through to your site.

Conduit toolbars are also an excellent way to “dress up” your blog and make it more attractive. With Conduit, you can easily incorporate news feeds, music, streaming audio and video, podcasts, games and applications into your toolbar all of which can be become part of your blog. You can even take advantage of Conduit’s standing agreements with syndicated content providers, and offer your visitors a selection of top-quality articles and media,absolutely free.

Best of all, by publishing a Conduit toolbar, your blog becomes part of the Conduit network’s 38 million subscriber base – making it possible to bring in more traffic, from more parts of the web, than ever before.

Business analyst

Anuj Thakur

Brandchasers team

http://www.brandchasers.comlogo

Increase Website Traffic with Affiliate Marketing

Creating Your Own Affiliate “Street Team

Of course, if you’re looking to drive visitors to your site, creating an independent affiliate program is a great option. By making it attractive and profitable for others to promote your site and its offerings, you’ll expand your reach, and boost awareness among potential site visitors.

Establishing an affiliate program can also result in a greater number of links to your site something that affects your site’s placement in the major search engines. There are many affiliate program platforms to choose from, and not all of them are configured for search engine optimization, so be sure to read the small print before you commit.

Playing and Partnering With the Big Boys

Let’s say you maintain a website that serves as the digital storefront for your CD shop. While your physical inventory may be modest, an affiliate relationship with Apple iTunes or Tower Records can turn your site into a monster music source. And that means more visits from more potential customers.

As an affiliate, you can dress up your site with your partner company’s marketing materials, gaining an instant boost for your corporate image. This not only earns you a commission when visitors click through to your partner’s site and make a purchase, it also makes your site a cooler place to hang out. And this “stickiness” leads directly to increased traffic, and more purchases of your core merchandise.

Let’s return to the Amazon example. Books are published about everything in the world, so there’s no limit to the type of business that might recommend Amazon for a book purchase. From the Harley retailer that thinks his clientele will appreciate Zen and the Art of Motorcycle Maintenance to the student organization pointing its membership toward used textbooks, Amazon’s affiliate program allows sites to attract greater traffic by doing well (and making money).

Conduit Boosting Your Affiliate Advantage

Conduit community toolbars increase website traffic, by bringing home the message that your site – with all its attractive, affiliate-sponsored goodies is worth the click. They encourage site visits, by prominently spotlighting your affiliate-related content whenever toolbar subscribers are online.

The toolbar also serves as an “always-on” pitch for new affiliates. By “working” your affiliate program among your subscribers using the toolbar platform, you’ll be targeting your message towards people most likely to spread the word – and most likely to come aboard and help you crack new markets.

From the moment that site owners create a Conduit toolbar, they can start earning performance-based revenue based on the sharing of syndicated content, and toolbar installs. It’s Conduit’s own affiliate program. After all, we wouldn’t try to sell you something we hadn’t tried ourselves.

Business analyst

Anuj Thakur

Brandchasers team

http://www.brandchasers.comlogo

 

Increase Site Traffic through Better Branding

Marketing online is a relatively new phenomenon. But in terms of actual products and services, no one’s inventing the wheel. The fact is, even the most innovative product lines share some similarities with goods already selling on the market (because when they didn’t, clinching the sale would be significantly harder).

With this in mind, how can website owners drive traffic to their site based on their product’s advantages – advantages shared by other vendors while at the same time, setting themselves apart?

One way to make sure that your site beats out the online competition is to invest in branding a strategy that raises awareness through cumulative exposure to advertising images.

Just Do It
Ever wonder how Nike got world to associate a little white check mark with running shoes (not to mention power, success, youth and style)? They managed this through a masterful branding campaign where this symbol was displayed again and again, together with Nike shoes worn by powerful, successful, youthful and stylish spokespeople.

That little check mark has now taken up residence in the minds of consumers worldwide. In fact, in many malls, the Nike store doesn’t even hang the company name over the entrance anymore it’s just that little check mark doing all work.That’s branding at its best.

Of course, a successful branding campaign is more than just a mind game. But if you back up your branding with consistent professionalism and customer satisfaction, then your logo or whatever you use to symbolize your company will bring up happy associations, and lure your customers back for more.

Making an Impression – All Over the Web
Branding is a cross-media venture. Everything that represents you – from your business cards, to your letterhead, to your advertisements, to each and every page of your website – should be imbued with a unified look and feel. If so, every new encounter with your business will build on previous impressions. If not, you’ll confuse your potential customers – and waste a marketing opportunity by starting from scratch.

Traditional advertising campaigns in the print media can help drive traffic to your website (assuming you remember to include your URL in a prominent position!). However, such campaigns are expensive, and lack flexibility. Online alternatives such as banners, paid-for “Google” ads, and mutual links with other sites require a relatively small investment. They also added advantage of being trackable if set up correctly, you’ll be able to monitor the click throughs achieved through each method, and “tweak” the campaign for better results

Conduit – an “Always-On” Branding Engine
Conduit community toolbars increase brand awareness for any e-commerce site by putting company’s name or logo at the top of the browser window whenever they are on line, creating a continuous, clickable reminder about the existence of your goods or services. Not only will your customers remember you, you’ll be associated in their minds with all the market-specific, customized “goodies” that make your toolbar so much fun.

Widgets can be emblazoned with your logo, adding an extra degree of branding power. Branded widgets become part of the Conduit library, and are available for upload to toolbars used by any one of the Conduit Network’s 250 million users.

Thanks to Conduit’s branding boost, your customers will think of you rather than the competition in their hour of online need.

Business analyst

Anuj Thakur

Brandchasers team

http://www.brandchasers.comlogo

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Increase Site Traffic by Better Content Design

Content Basics

Writing for the web isn’t like writing a book report. Rather than creating a single document that describes your business, you need to think “modular.” Break up your story into individual pages, each one devoted to a specific topic. Choose unique keywords for each page so you’ll have a greater chance of showing up in the search engines.

When creating links to your website pages, use the shortest possible phrasing. A single word like “About” is preferable to “Click Here to Meet Your New Best Friends in the Food Service Industry.”

Keep your text short and easy to scan with the help of bold headings and bullet lists. Prioritize your content so that your most important marketing message is visible without scrolling down or clicking through to another page.

Before you write, do thorough market research. Make sure you have a profile of your “ideal” site visitor, and understand his or her needs. Then, use headlines, testimonials and graphic elements to let them know instantly that they’ve come to right place

Navigation-

Like a voice mail nightmare, too many clicks on a website is a no-no. Your visitors want to-the-point information that they can access quickly, with a minimum chance of getting sidetracked or lost. Limit choices, and make sure it’s always clear how to get back to the home page. On particularly content-rich sites, a site map can help visitors see how you’ve organized your information.

If you provide links to other sites, make sure they open in a separate window – otherwise, you may be ushering your hard-earned visitors away from your site, for good!

Conduit Toolbars – Content Made Accessible

Conduit community toolbars display your site’s most important marketing content to your target audience, whenever they’re online. Offered as a free download, the toolbar sits in the browser window, displaying dynamic alerts about the goings-on at your site, encouraging click-throughs. Just like a well-designed home page, this leads to greater awareness of your site and its offerings, easier navigation, a higher level of satisfaction, and increased traffic.

Conduit toolbar subscribers are drawn in by the fun that can be engineered into the platform – including newsfeeds and media stations, gadgets and games. Once downloaded, however, the toolbar serves as an advance sales agent, reminding subscribers about your unique focus and selling points. The toolbar serves as a one-click portal to your site, resulting in more site visits. And that’s content engineering at its best.

Business analyst

Anuj Thakur

http://www.brandchasers.comlogo

Avoid Website Design Mistakes & Increase Traffic From Google

When we talk about getting traffic from Google, most of us will know about Search Engine Optimisation, most folks who have some knowledge about SEO will know that content and links are two primary factors that influence how much traffic your site can get from Google.  However, website design also plays an important role. Infact, most forget that the codes which the website design are written in are also crawled and indexed by Google. If your code is not properly structure to maximize the SEO effects, you will missing out on potential a lot more traffic than you currently have.

Here are the 10 most common website design mistakes with regards to SEO.

web site design mistakes that reduces your traffic from Google

 

Mistake 1: Too much Flash/Ajax effects

Some website designers tend to go overboard with Ajax or Flash to create lots of  effects. While they might interesting to view, they tend to:

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  • slow down your website’s loading time, which is a factor in your Google ranking
  • reduce the amount of text that Google can index and therefore rank you for

So, if you like using these effects in your website design, don’t overdo it. Replace some of these effects with text and you will soon see a rise in your Google traffic.

Mistake 2: No labels for your images

Image search is now a huge source of traffic for many websites. These traffic is especially important for businesses who rely on images to sell such as restaurants, interior design, real estate etc. Hence, it is important for us to use a file name that uses the right keywords to describe the image. Don’t label them as picture1 etc. Use proper terms that people will search for such as Gourmet Hamburgers, Washington real estate, or bamboo flooring. By doing this simple change, you will see an increase in the traffic from Google image.

Mistake 3:  Too many sidebar links

One of the most important concept in SEO is pagerank or PR for short. PR determines how often Google crawls your website and how much content will be indexed. You cannot see PR but every website will have its own score. In terms of control we cannot hoard PR but we can channel them, using links, to the page where we want the most traffic. If your sidebar has too many links, you are effectively spreading your PR across too many web pages. This resultd in a large of pages that don’t get much search traffic, in contrast to a few strong pages that get lots of traffic

Mistake 4: Keywords missing in navigation menu

Love it or hate it, SEO is about using the right keywords in your website. Most website designers don’t suggest good keywords in the navigaton menu, which is wasting another opportunity for the website to get more traffic related to these keywords. It is an art to choosing the right terms for your navigation. If you picked terms that are too competitive, the traffic from Google for these terms will be minimal. However, if you picked terms that have search volume but are not competitive, there is a chance for you to get more traffic from Google.

For example, if you create a website for a restaurant owner, using competitive keywords such as steak or hamburgers in the navigation menu might not lead to any increase in website traffic. However, if you used less competitive terms such as best burger new york etc, you will see more traffic from people searching for burgers in new york.

Mistake 5: Too little text

Google is a text machine, period. If your website design does not include sufficient space for lots of words to be included, you are missing your chance of getting more traffic from Google. I have seen some websites where there is literally no space for words. For example, portfolio wordpress themes tend to focus too much on the picture and have little space for words, especially on the homepage.

Mistake 6: Orphan your pages

I have seen some website design whereby it is almost impossible to locate a particular page because the website design has orphan the page by not linking it from any other pages. A common way of making this mistake is with a wordpress page. Unlike article posts, which tend to automatically appear on the front page of the blog section, a wordpress page will not be automatically linked to, unless there is a section in your website (such as your navigation) which automatically displays any new pages created. Once a page is orphaned, it will be difficult for Google to crawl and indexed that page.

 Mistake 7: Flat architecture design

A flat architecture design means that all your links can be accessed via a central place like your home place. This runs into similar problems as mistake 3 i.e. too many links on one page. What your should do is to create navigational pages and then link to these pages through the homepage. Navigation pages are nothing more than a listing of all similar articles in one page. Such a solution is more elegant than trying to cramp every link into the homepage.

Mistake 8: Ineffective site description

Site description is the line of words that will appear beside your website in the search results. An ineffective copy will lead to less people wanting to click on that link and visit your website. I have seen cases where websites which are ranked second getting more traffic than websites ranking number one. This is simply because the site description of the number one site does not convey anything that draws people in.  When designing a website, pay attention to how you describe your site so that it is appealing for others to want to check it out.

Mistake 9:  Keyword stuff your pages

This is the opposite of mistake 4. Instead of using too little keywords, you keyword stuff your pages to the point where they appear everywhere i.e. navigation, sidebar, footer. Worst of all, your navigation links read like a spam list such as the example below

  • real estate in Washinton
  • real estate in New York City
  • real estate in Portland
  • real estate n XX city number

If you do this, there is a strong chance that the website will receive a penalty from Google that will reduce the amount of search traffic you will get from them.

Mistake 10: Updating your website design

This is a mistake made by many including myself. We tend to stick with the initial design because there is little incentive to change anything. However, it is important to note that as a site growing in both traffic and content, there is a need to update our website to improve its navigation and/or to update content and links. Failure to do so can result in Google giving your site a lower score.

For example, many sites that you were linking to in the past might no longer be around. Keeping these links alive is not only bad for your visitor’s experience, it is also bad for Google because their crawlers will end up with dead ends. If your website does this enough times, I believe the quality score of your website will be downgraded.

Many of the mistakes mentioned here can be removed with a little bit of effort. So, if you think your traffic from Google is not growing, go through this checklist to see if things can be improved.

 

Business analyst

Anuj Thakur

WWW.BRANDCHASERS.COM

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Use SEO. SEO or Search Engine Optimization is the process of improving the visibility of awebsite in search engines via “natural” or un-paid search. Your activities boost your online brand and you drive traffic to your website.

Fortify Your Home Base

Make sure your site is professional looking, and that all links work! Have right information that how people can hire you and complete contact details, and use a contact form. Make sure that you have three to five ways to engage potential customers once they arrive at your site. Examples: Offer them a free monthly e-newsletter, give away a free chapter download of your book or e-book, orask them to sign up for the RSS feed of your blog

Develop a BlogMake sure that you know the search terms customers will use to find you online. Once you have this information, you should develop content that specifically addresses their needs. Create a content strategy with articles, videos and audio clips that answer questions and provide solutions. You must blog two to three times a week to be taken seriously and to stay on your customers’ minds. The more the better. Producing quality content is your best website marketing strategy.

Review Your Google AnalyticsCheck your analytics for your “bounce rate.” Do people leave your site quickly after they arrive? If so, why aren’t they staying? You can do a lot to draw traffic, but if they come and leave quickly, you’ve wasted all your efforts. Invest in having your Google Analytics results reviewed by a professional so that you can tweak your content strategy. Once your figure out what your audience likes, give them more over it.

 Leverage Social Media Profiles Take advantage of all opportunities to link your website to your social media profiles. For example, if you use LinkedIn, make sure your have pulled in your blog (if you have one) and list your website in your Twitter profile. Also, create a Facebook Fan Page with a link back to your business website.

Use Social Networking Sites. Choose two social networks where your customers are hanging out online. Use social media to network and push out your blog content. Use a 4:1 ratio of promoting other people’s content over your own. Remember that social media is about mutual interaction, so don’t be all about promoting your business. Share other people’s content, and they will promote yours.

Build Community Online. Use social media to win friends and ask and answer questions. This will help you demonstrate your thought leadership. As you build your online reputation, it becomes a valuable asset to bring in more site visitors.

 Use Keywords Intelligently. It is important that you know your top 5 keywords. It is particularly important to place the words in the titles of your blog posts. They should be used throughout the website content too, but be careful not to overdo it. You want to make sure that you do not turn off your target audience or search engines by stuffing your site with unnecessary keywords.

Offer a Free Giveaway. You should create a special report from your signature content that you give away for free in exchange for an email address. It should be your best stuff. You will never get a client to do business with you if you start the relationship by giving them junk.

Set Weekly Goals to Obtain In-bound Links. Ten to 25 links per week is a good number. List yourself in business directories, comment on blogs and send out press releases to help achieve your weekly goals. SEO optimization is highly reliant on in-bound link numbers, but quality of where the links come from is important, too

Business analyst

Anuj Thakur

Brandchasers team

http://www.brandchasers.comlogo

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